Google Analytics Expertise
We implement, configure, and optimize Google Analytics to build a unified, event-driven foundation for precise measurement and actionable insights.
Google Analytics is the foundation of modern, event-based digital measurement. We ensure a technically sound implementation across the full Google stack, including Tag Manager, Consent Mode V2, and BigQuery. This partnership guarantees a reliable, future-proof data source that is privacy-compliant and directly supports all your marketing, design, and strategic decision-making.
Strategy & Planning
Aligning Google Analytics with your business objectives
This phase involves assessing your current data model, defining key business events and conversions, and planning the integration with advertising and CRM platforms. The outcome is a clear measurement plan that ensures data accuracy, compliance with Consent Mode V2, and guaranteed actionability.
As your analytics partners, we translate your business goals into a resilient Google Analytics measurement architecture. Our proven approach covers the full lifecycle, from infrastructure setup and event prioritization to continuous evolution, which we will outline in the phases below.
Implementation & Integration
We manage the full technical setup, including correct deployment via Google Tag Manager (GTM), configuration of custom events and parameters, and implementing Consent Mode V2 for privacy. This involves secure integration with systems like Google Ads and BigQuery, creating a unified flow for data analysis and activation.
Data Enrichment & Governance
We establish governance workflows for data collection consent, user ID management, and compliance with global privacy regulations (e.g., GDPR). This ensures your collected data is accurate, reliable, and legally compliant, providing a trustworthy foundation for reporting.
Rollout & Adoption
Successful GA4 deployment requires comprehensive training for analysts, marketers, and product owners on the new interface, exploration reports, and event parameters. We ensure your teams are fully enabled to leverage the platform's cross-channel view and advanced segmentation capabilities immediately, often utilizing Looker Studio for dashboarding.
Continuous improvement & Evolution
We provide ongoing data quality auditing, configuration updates, and strategic advisory to integrate new GA4 features and maintain measurement relevance. This support guarantees your analytics setup remains precise, secure, and continuously aligned with your evolving business questions and platform changes.
Discover our technologies
Our teams master the leading platforms across CMS, commerce, ERP, PIM, and analytics, to deliver end-to-end digital solutions
- Commerce & CMS
- Adobe CC
- Salesforce CC
- SAP CC
- SITECORE
- Umbraco
- Data & Analytics
- Google Analytics
- Adobe Analytics
- PowerBI