Our work for Senseo focused on a specific marketing campaign to drive customer engagement and lead generation, in collaboration with Kunde&co. A partnership was established to develop a microsite for a product competition. This collaboration aimed to provide Senseo with a dynamic digital platform that effectively captured user information, promoted a specific product, and strengthened the brand's online presence.
-
Developed a microsite for a product competition campaign: In collaboration with Kunde&co, a microsite was developed to host a competition to win a Senseo Switch 3in1 coffee machine. This initiative was aimed at creating a dedicated digital destination for the campaign, encouraging user participation, and generating valuable leads for Senseo.
-
Engineered a user-friendly form and data validation system: The microsite was equipped with a user-friendly form designed for collecting first name, last name, and email addresses. A core technical requirement was to ensure robust data validation and to capture user consent via a checkbox. This project aimed to provide Senseo with a reliable and secure system for collecting marketing leads
