About the client

Mansoft is a specialized IT company offering a range of solutions and services focused on warehouse management systems (WMS) and supply chain optimization. They provide comprehensive expertise in improving logistics, streamlining operations, and implementing advanced software solutions to enhance efficiency and productivity for businesses across various industries.

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Our work with Mansoft involved building a new corporate website integrated with Umbraco and HubSpot, serving as a robust marketing automation engine. The business goal was to create a modern, professional online presence that effectively showcased Mansoft's expertise and facilitated lead generation through automated marketing processes. 

 

  • Building a modern corporate website for enhanced online presence: By developing a new corporate website, we provided Mansoft with a professional and engaging digital storefront. This elevated their online presence, making it easier for potential clients to discover their services and understand their value proposition, thereby strengthening their brand image.

  • Integrating Umbraco for streamlined content management: The implementation of Umbraco as the content management system allowed Mansoft to efficiently manage and update their website content. This empowered their team with greater control over their digital communication, ensuring that information remains current and relevant to their target audience.

  • Implementing HubSpot and marketing automation for efficient lead nurturing: By integrating HubSpot with marketing automation capabilities, we enabled Mansoft to automate key aspects of their lead nurturing process. This allowed for personalized communication with prospects, improved conversion rates, and a more efficient allocation of marketing resources, ultimately driving more qualified leads for their sales team.

People & technology

Our team collaborated closely with Mansoft, bringing specialized expertise in Umbraco development and HubSpot integration. We focused on building a scalable corporate website that seamlessly incorporated a robust marketing automation engine. This combination of skilled professionals and proven technologies ensured the delivery of a high-performing digital platform designed to enhance Mansoft's online visibility and optimize their lead generation efforts.

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Carsten Düring
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