About the client

Kieser Training is a leading international fitness and health company specializing in strength training for improved health and well-being. With a unique, science-backed methodology, Kieser Training offers highly effective, targeted strength programs designed to prevent and alleviate back pain, increase overall strength, and promote long-term physical health. Their approach emphasizes supervised, machine-based training tailored to individual needs.

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Our work with Kieser Training involved the comprehensive development of lead generation flows and a pan-European web and mobile platform. The business goal was to create a robust and scalable digital infrastructure to streamline lead acquisition, enhance user engagement, and support Kieser Training's international expansion. 

 

  • Development of lead generation flows for enhanced customer acquisition: We focused on designing and implementing intuitive and effective lead generation funnels within the new platform. This directly supported Kieser Training's goal of attracting and converting potential clients by providing clear pathways for inquiries, sign-ups, and information requests, ultimately boosting their customer base.

  • Creation of a pan-European web and mobile platform for unified brand presence: Our core objective was to build a comprehensive digital ecosystem that served all of Kieser Training's European markets. This involved developing a scalable website and mobile platform that could be easily localized, ensuring a consistent brand experience and accessible information for users across diverse regions.

  • Streamlining digital operations through a new centralized website: The development of the new website served as a critical step in modernizing Kieser Training's online presence. By consolidating various digital touchpoints into a cohesive platform, we aimed to improve the overall efficiency of their digital marketing and customer management efforts, providing a more streamlined experience for both the business and its users.

People & technology

Our team collaborated closely with Kieser Training, bringing specialized expertise in Umbraco development to this project. We focused on building a robust and flexible web and mobile platform capable of handling lead generation flows across multiple European markets. Our proficiency in Umbraco enabled us to create a scalable and easily manageable content management system, ensuring Kieser Training has full control over their pan-European digital presence.

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Carsten Düring
CEO

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