The partnership with Grundfos encompasses a decade of collaboration on various digital initiatives, solidifying their global leadership in advanced pumping solutions. Strategic development and enhancement of their core digital platforms have been provided, ranging from public-facing product showcases to specialized internal tools. This extensive work ensures Grundfos effectively communicates its innovations, streamlines operations, and engages with a diverse global audience through cutting-edge digital experiences.
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Developed the Grundfos Modern Comfort product website: A sleek online portal was created showcasing Grundfos’s residential comfort range, featuring circulator pumps designed to optimize hot water recirculation and heating efficiency. The site offers intuitive product information, downloadable marketing materials, and guided sizing tools, making it easy for homeowners and installers to choose the right solution and enhancing product accessibility.
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Built the Sololift digital ecosystem and installer voucher system: A robust microsite was developed for the Sololift range of compact macerator pumps, vital for installations below sewer level, integrating detailed product specifications, FAQs, and comprehensive installation guidance. An installer voucher-rewards system was also implemented, allowing professionals to earn and redeem vouchers through the site, streamlining loyalty programs and supporting upselling efforts within a single, efficient platform.
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Developed the "Pust" (Pump Selection Tool) predecessor: The "Pust" was developed as an initial product selection tool, designed to help users size, select, and compare pumps for various applications. This platform aimed to streamline early procurement and specification workflows for professionals by providing essential product information and basic comparison functionalities.
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Created "The Knowledge Link" (Ecademy) online learning hub: "Ecademy," an online learning hub specifically for pump professionals, was developed, featuring structured learning tracks and modules like the Basic Pump Knowledge series, complete with quizzes and certification. This initiative aimed to provide a trusted, accessible resource for technical upskilling, enhancing the expertise of professionals engaging with Grundfos products globally.
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Provided maintenance and development for the Grundfos Machining (TKL) Portal: Ongoing maintenance and development support were provided for the Grundfos Machining (TKL) Portal, a technical microsite dedicated to Grundfos TKL solutions. This support ensured the portal continued to serve internal production and aftermarket partners by providing comprehensive product specifications, process documentation, and part sourcing tools, thereby enhancing transparency in mechanical manufacturing workflows.
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Launched the Grundfos DemandSite partner portal: Grundfos DemandSite, a specialized portal designed to support distributors and partners in managing their demand, was developed. This platform enables users to track orders, monitor stock levels, and access real-time pump performance data, directly helping them optimize sales strategies and make informed stock decisions, thereby enhancing partner collaboration and efficiency.
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Established the Grundfos Food Industry platform: A niche website, the Grundfos Food Platform, was created specifically catering to the food and beverage industry. This platform centralizes information on hygienic pump solutions, relevant case studies, regulatory resources, and best-practice guides, effectively positioning Grundfos as a key partner for developing safe and compliant food processing systems within this critical sector.
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Executed the "Meet the Energy Challenge" sustainability campaign: An impactful sustainability campaign, "Meet the Energy Challenge," was created, designed to highlight Grundfos's unwavering commitment to energy-efficient technologies. This initiative showcased real-world energy savings and carbon reductions achievable through Grundfos pump upgrades, reinforcing their brand as a leader in environmentally responsible solutions and encouraging sustainable practices among customers.
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Developed the "Who Runs the Water" public awareness campaign website: A public awareness campaign website, "Who Runs the Water," was launched, aimed at underscoring the critical importance of clean-water infrastructure and responsible water management. This campaign reinforced Grundfos's brand purpose and highlighted its significant societal impact, educating the public on essential water issues and strengthening Grundfos's role as a steward of water resources.
