The work for Danfoss involved a comprehensive range of digital initiatives, from overhauling their public-facing website and engineering a custom intranet to leading impactful digital campaigns and launching advanced product portals. These projects focused on enhancing user experience, streamlining internal communications, showcasing sustainable innovations, and providing detailed product information and tools, ultimately driving business value through improved efficiency, increased brand recognition, and stronger customer engagement.
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Developed the Danfoss.com Frontend: A global overhaul of Danfoss’s public-facing website was completed, built on modern frameworks. This delivered fast, responsive, and accessible user experiences, with features like dynamic content loading and seamless navigation across product categories (e.g., drives, HVAC, refrigeration), and integrations with backend APIs such as MyDanfoss and Product Store for real-time product information. The business value lies in enhanced user engagement, improved brand perception, and streamlined access to product data for customers worldwide.
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Engineered the Danfoss Intranet (Umbraco): A custom intranet powered by Umbraco was engineered to support Danfoss’s internal communications, document management, and collaboration needs. Leveraging Umbraco's flexibility, it integrates with Active Directory for secure access, supports structured workflows (e.g., news, calendars, libraries), and adapts to global and local business requirements. This initiative improved internal efficiency, fostered better communication, and streamlined operational processes across the organization.
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Developed the Danfoss Bold Move Digital Campaign Website: A digital campaign website and interactive experience was developed, specifically aimed at showcasing Danfoss’s leadership in sustainable innovation. The site uses rich multimedia and storytelling to highlight key projects and invites B2B customers to join the brand’s mission. While specific details are brand-owned, it likely integrates interactive visuals and thought-leader content aligned with the "Engineering Tomorrow" narrative. This campaign website elevated brand recognition, strengthened customer relationships, and positioned Danfoss as a pioneer in sustainable solutions.
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Crafted the Danfoss Smart Heating (“Ich bin smart”) Microsite on Umbraco: A multilingual microsite promoting smart heating solutions such as Eco™, Ally™, and TPOne™ S was crafted. Built on Umbraco, the site delivers detailed product comparisons, energy-saving tips, app integrations (e.g., Alexa, Google Home), and homeowner tools to recognize up to 30% savings. This project increased product awareness, empowered homeowners with tools for energy efficiency, and drove sales of smart heating solutions.
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Showcased the Danfoss SmartStore Concept: The SmartStore site was developed as a showcase for the next-gen net-zero supermarket concept, integrating refrigeration, HVAC, and thermal management systems. It highlights Danfoss solutions in action—like CO₂-based refrigeration, heat-recovery, solar integration—and documents certifications such as DGNB Gold and LEED Platinum. A companion video also explains operational insights. This initiative demonstrated Danfoss's innovative capabilities, attracted new business partnerships, and reinforced their leadership in sustainable energy solutions for commercial applications.
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Launched the Danfoss IC7 Product Website (Umbraco): An advanced product portal for the iC7 series of frequency converters and hybrid grid converters was launched. Built on Umbraco for easy updates, it features technical specifications, CAD downloads, configurators, digital twin models, security information, and commissioning guides. This enhanced product accessibility for professionals, streamlined the selection and integration process, and ultimately supported increased adoption and sales of the iC7 series.
